SAXX Underwear
The mission: To support men to be the best version of themselves through life-changing underwear that looks good, feels great, and performs where it matters.
Swimwear Campaign Spring Summer 2024.
Position SAXX as an instigator of change to better men's lives by helping them feel comfortable in their clothes. This project consists of paid media ads, retail, and videos. The outcome: It's our best performing paid ads and great revenue every year.
6-second Paid Media Ad - Swim Shorts Campaign 2024. Role: Video Editor • Art Direction: Jenny Shipper • Copy: Luke Spacey
15-second Paid Media Ad - Swim Shorts Campaign 2024.
Instagram Paid Ads
Swimwear End Cap Retail Video.
SAXX will be activating swim campaign in all Scheels doors on one of their end-caps. The video focuses on showcase lifestyle and focusing on out BallPark Pouch Liner in our swim shorts.
Swim Spring/Summer 2024
Role: Video Editing • Art Direction: Jenny Shipper • Copy: Luke Spacey
2n1 Swim Shorts Campaign Spring Summer 2024.
Paid Social Posts - 2n1 Swim Shorts Campaign 2024.
Animated in After Effects.
Social Posts for 2n1 Shorts Campaign 2024.
15 second paid ad for 2n1 Shorts Campaign 2024.
Valentine's Day 2024.
Gift his balls some love. Simply put, your better half deserves the best. That’s why there’s the friction-free support of the BallPark Pouch™. We’ve created a Valentine’s Day campaign that speaks to both the giftee and gifter, reminding them that there’s no love language quite like life-changing comfort.
"When a man’s booty calls, you can probably bet it’s looking for a new pair of briefs."
Role: Video Editor • Art Direction: Jenny Shipper • Copy: Luke Spacey
DropTemp Cooling Cotton Spring Summer 2022.
DropTemp® Cooling —
how a gentleman keeps his cool.
Role: Video Editor • Art Direction: Jenny Shipper • Copy: Sam Hawkins