SAXX Fall '24 - Maxx Crosby
SAXX x MAXX in Macys.
SAXX x MAXX Ad in New York.
Overview
SAXX has partnered with Maxx Crosby, a top-tier Pro Football Defensive End and prolific “sack artist” renowned for his relentless drive, larger-than-life personality, and unparalleled dedication to self-improvement. This collaboration aims to build awareness of and emphasize SAXX’s commitment to comfort, style, innovation, and game-changing performance to the US audience. Maxx Crosby Gamechangers partnership surpassed 1 Biliion Impressions.
Year: 2024
Brand: SAXX
Art Director: Jenny Shipper
VP Markteting: Shawna Olsten
Copy: Luke Spacey
Role: Video Editor + Digital Designer
Project Type: Maxx Crosby Campaign
Organic Maxx Socials
Animated XX Logo - 16K impressions
Thumbnail Image - 328K impressions.
Video - 328K impressions.
Maxx Crosby Ad in Las Vegas Fashion Mall.
SAXX x MAXX in Las Vegas Fashion Mall.
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