Project Brief - SAXX 2024 Valentine's Day Campaign.

Gift his balls some love. 
Simply put, your better half deserves the best. That’s why there’s the friction-free support of the BallPark Pouch™. We’ve created a Valentine’s Day campaign that speaks to both giftee and gifter, reminding them that there’s no love language quite like life-changing comfort.

Art Director: Jenny Shipper
Senior Graphic Designer: Justine Sun + Neil McMillan
Photographer: Ivana Djordjevic
Designer: Sharmaine Sermonia
Copywriter: Amira Loosemore